Tag: marketing

User-generated content develops intimate engagement with patrons

BYOB, CDR, DSC, F&B, FOH, HMR, MSR, NRA, PPP, QSR, RGM, SRS. There are many acronyms relating to the restaurant industry. Now you can add another one: UGC (user-generated content). So what exactly is UGC? It’s online content created by the people, for the people. This can include photos, videos, tweets, pins, testimonials, blog posts, …

The pros and cons of taking restaurant reservations

The pros and cons of taking restaurant reservations To take reservations or not take reservations, that is the question. The answer, however, is not that simple. Traditionally, reservations are associated with fine dining. After all, when is the last time you made a reservation at a fast-food restaurant? But not all fine dining establishments take …