Category: EDITORIAL

3 Strategies to Drive Traffic to Your Restaurant

Anyone in the retail business – whether it’s clothing, business supplies or a food establishment – knows that foot traffic is the name of the game. In order to increase sales, you’ve got to get customers in the door (or at least calling for home delivery). Here are a trio of tips that can help …

Best holiday appetizers

For many folks, appetizers are the best part of any get-together, especially during the holidays. So give the people what they want, and offer up a variety of appetizers on your holiday catering menu. Cold appetizers are usually in great demand because no prep is involved. Particularly popular are shot glass-sized appetizers, such as these …

User-generated content develops intimate engagement with patrons

BYOB, CDR, DSC, F&B, FOH, HMR, MSR, NRA, PPP, QSR, RGM, SRS. There are many acronyms relating to the restaurant industry. Now you can add another one: UGC (user-generated content). So what exactly is UGC? It’s online content created by the people, for the people. This can include photos, videos, tweets, pins, testimonials, blog posts, …